A Beginner’s Guide to the Various Concepts
What is SEO? Search engine optimization is basically enhancing the volume and quality of website traffic from major search engines like Google, Yahoo! Search, Ask Jeeves, and others. SEO targets mainly unpaid traffic instead of paid traffic or direct traffic. This article aims at helping you understand what SEO is all about and how you can do it to your advantage.
When we talk of SEO, we first discuss in general terms what it is. SEO is an acronym for search engine optimization, and one of its important SEO factors is the periodic table. A perpetual table is an actual set of SEO factors that determine the ranking of any website. This periodic table ranges from straightforward factors used by any website owner to determine their own site’s ranking to extremely complex factors used by SEO specialists to optimize websites for the major search engines like Google.
The most basic of all SEO factors is the Page Rank or PR. PR is a complex mathematical algorithm used by the major search engines to rate any given page based on several different things, including the site itself, backlinks to other related pages, and incoming links to the site from other sites, which are considered authoritative. If a page has a great Page Rank, it essentially means that the site is found by search engines when someone searches for a keyword related to that page. In simple terms, Page Rank is the sum of all the individual search engine results for a given keyword.
The second factor which makes SEO so important is keyword density. The more keyword-rich the page, the better optimized it is and the greater the chance that it will rank highly in the search results for a given keyword. The best SEO providers provide keyword-rich content that is actually useful to users. This, in turn, deters users from going to pages that do not have anything valuable to say.
Another significant factor in SEO is no news. This refers to any new information or changes in search engine optimization, which may affect how a page ranks. In particular, SEO news provides links to those sites that provide relevant information relating to that particular topic. It can also mean keeping up with what other specialists in the field are saying. It helps to listen to what the experts in the field are saying and incorporate it into one’s own SEO strategy.
The last and arguably most important factor of SEO is spam. Most search engines treat every website with some degree of suspicion, even though it may look legitimate. That is why black hat SEO practices can often backfire and give negative results. However, black hat techniques are perfectly legal, and many SEO providers still use them.
In short, SEO is a term that web admins and web visitors may not readily understand. However, reading the relevant sections of search engine guidelines and user intent should become clear what it all means. With proper SEO, a site will achieve its intended purpose while still appearing natural to the search engines and the rest of the internet world. So what is SEO, and why is it so important to the future success of your online business?
Organic search results tend to bring the highest organic search results for a given keyword phrase. It, therefore, makes sense to focus on keywords that are both competitive and sensitive to natural user intent. If done correctly, an experienced web admin can easily achieve first-page rankings for popular keywords and stay at that position for months or years. Organic search results also tend to bring the highest number of targeted visitors, translating into highly targeted sales.