30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencersGoogle’s Multitask Unified Model (MUM) and the AIDA
Day: November 22, 2021
Everything you need to know about the Google MUM update
30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver
The Future SEO: Boardroom edition
30-second summary: SEO’s dynamic nature and Google’s mysterious algorithm specifics keep the industry on its toesIs it possible to simply spot the inefficiencies of SEO
Social media marketing: four keys to boost lead generation and sales
30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performanceThere is a relation between brand perception, social listening,